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Bus tracker technology leads to increase in riders
A few months ago, the city of Visalia, California, implemented a system which allows the public to know the actual location of buses, so they can better plan their rides. While this technology has existed around the world for over a decade, and has been slowly arriving in cities like Boston and San Francisco in the US, Visalia is the first city in the San Joaquin valley to implement the technology.
If you expected the roll-out of the technology to make some riders happy, but not have any other effects, you’d be wrong. Data from the APTA shows that ridership took a strong bump once customers were able to find out how long they’d have to wait for a bus.