Once again, a Fresno Area Express (FAX) ad in the Fresno Bee newspaper caught my eye. The ad was absurd, almost comical really. It was an ad about the transit agency putting up new signs at bus stops.
I found many things about the ad to be absurd. Simply the idea of spending money to tell Bee readers that bus stops will have new signs is odd. I’m all for giving the Bee advertising revenue, but this doesn’t exactly seem like a good use of transit money. Also, if you’re going to be spending money on something like this, I’d hope that the signs would be amazing. On the contrary, the new signs appear to be quite poor, and the three bullet points explaining the virtues of the new signs are pretty bad. Super bad. Finally, the last time FAX ran an ad in the Bee, it was for service changes that never happened.