a new day for the Alta Bicycle Share company, under new ownership, and new management. Sadly,
it seems like the new boss is a lot like the old boss when it comes to making
promises and then not following through with them. Alta became quite well known
for never delivering on their promises, and on day 1, the new Alt, now owned by
Related Companies and Equinox, has kept up the tradition.
For months now, there have been rumors that Citibike, Alta’s flagship system,
would see a price hike for annual memberships under the new ownership. The
official announcement yesterday confirmed the hike, but included a disclaimer.
On the official announcement and in the email they sent to all existing subscribers last night: