A transit agency can lose ridership extremely quickly and it can take years to build it back up again. When a bus route is cut, or service is decreased, riders are immediately affected and have to change how they get around. In some cases, that might mean getting a car and never looking back. But when service is added or increased, it can take people months or years to notice. Ask yourself, how often do you look up the schedule for buses you don’t normally ride?
In July 2015, I posted about how Fresno Area Express (FAX) had seen seven full years of ridership declines. Those declines weren’t unexpected, as the city kept cutting routes and service. In March 2018, I followed up by looking at twelve years of data, and the results weren’t pretty. Fortunately, Fresno started adding back some service. Three buses routes received more frequent (15-minute) service. “Night” buses were launched (until 10pm). Service on weekends was improved as well. In July 2018, it looked like these additions were helping FAX turn the corner.