When people talk about ways to get shoppers and visitors to downtown Fresno, a common theme is the idea that a single well known anchor would bring enough shoppers to have the entire area pick up.
Of course, the anchor has to be a chain. Fresno loves chains. You can open the world’s best….well, anything, but if it’s not a chain, than expect sparse crowds. People will camp overnight for the grand opening of a chain like Buffalo Wild Wings, but ask people if they’ve ever heard of “Come And Get it Chicken and Waffles” which offers much better food, and the answer will obviously be no.