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Fresno’s downtown parade draws 30,000
A few months ago, the city of Fresno announced that they would cancel the annual Christmas parade because of financial problems. The parade has been held downtown for 82 years, and has always been successful, but this year the city said they couldn’t afford it.
Fortunately, the downtown PBID (Property Business Improvement District) stepped forward to save the parade, redirecting it to the Fulton Mall (a pedestrian street). Along with the parade, there was a tree lighting ceremony at city hall, extreme sports presentations hosted by the downtown casino, and many activities for children and families (face painting and such).