GPS tracking on buses hit the scene a few years ago in America in major cities like San Francisco and DC, courtesy of a company called Nextbus. The technology had already been wildly deployed in Europe for many years.
Now Visalia has joined the party, but Fresno, with the largest bus agency in the central valley, hasn’t given its customers the tools they need to have a better bus experience.
So why is GPS tracking important for riders? In cities like Fresno, where buses are infrequent at best (the two most popular bus lines have the best service at a bus every 20 minutes), missing a bus can lead to a very long wait. Some buses come just once an hour, and missing the bus can mean losing a job. This means passengers must arrive extra early and waste their time with no idea of where the bus is, when it is coming, and if the journey will be completed on time.