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Athletic store aims for sedentary market – Picture tour of new Dick’s
It’s almost time for Clovis’s newest big box to open up, and that is the sports retailer Dick’s. I decided to take a walk in the area where the giant box has been dropped down, which is just a mile from the historic old town. Fresno and Clovis are packed to the brims with big boxes, and I was looking to see if one built in 2012 is any different from one build in 1980. I was also looking to see if a store which caters to “athletic and outdoor enthusiasts” would design an experience that….well, that actually caters to being athletic and being outdoors. Any marketing professional will tell you that the brand shouldn’t end at the front doors, is that the case here?